Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. Eleonora Pons Maronese aka Lele Pons. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Amplifying brown voices, one story at a time. His YouTube channel, which primarily consists of vlogs and gameplays, has more than 40.4M followers to date, making him one of the most subscribers in Spain and is among the 50 channels with the most subscribers on the platform in the world. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. JuegaGerman Other Notable Hispanic Gaming Youtubers: 4. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Megan (@meganthemeganerd) 4. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. Jenny Lorenzo. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. Chicago, IL 60601 These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. Jelian Mercado 10. Best part of being an influencer: Meeting new people to spread her message. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. Hispanic YouTubers are those who use YouTube to create video content with a focus on the Hispanic community. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. By. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Bethany Mota 3. Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. ), but what stands out the most is the people. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. Kasandra Flores (@kasandraxmua) 6. Why do brands love working with famous Hispanic influencers? Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Unlike other influencers who use their social channels to enhance their personal brand or attract more followers, Ana takes advantage of her online fame to fulfill a desire that goes beyond her love for cosmetics conducting community service outreach and focusing on giving the Honduran community a much-needed representation. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. RUBEN DOBLAS GUNDERSON @elrubiuswtf (16.5M), 6. With her determination and hard work, her social media following grew enormously, and she was named Ryan Seacrests Best Beauty Guru of 2013. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. In this capacity, she led new investment review, diligence and execution. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. This accounted for 11.1% of U.S. buying power in 2020. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Behind her fun personality though, Iris has been honest about her inner battles with depression, an eating disorder, and addiction to diet pills that almost claimed her life, and coming out from those struggles, she finds that her social media fame can be an avenue for inspiration. Adrianna (@adriannkaw) 11. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. She created a namesake blog where she documents her personal style, travels, and inspirations. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. 1. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. This year the publication adds two new categories: Lawyer and Marketing. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. LA-based Venezuelan social media star Maria Alejandra Marrero, better known as Mariale, is an immensely popular Latin Influencer who hosts three YouTube channels, namely Mariale, SinPatuque, and Mar. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. Despite his strict upbringing, this Latino influencer is proud of his Hispanic heritage as shown in many of his videos showing hilarious instances about being a Latino. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. She has over 343 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts.